Earlier this month, Smart Power Tech (SPT) was proud to participate as an event partner at the O’Brien Electrical & Plumbing Advantage Conference on the Sunshine Coast. Over four days, the conference brought together more than 200 members, suppliers, contractors, and delegates, providing a valuable platform to connect, collaborate, and showcase innovation in energy-efficient solutions.
Elevating Brand Positioning
SPT’s presence at the conference reinforced our reputation as a trusted, eco-conscious partner within the O’Brien network. Our booth, supported by engaging promotional materials and giveaways, attracted strong attention and positioned SPT as a premium solutions provider in the energy-efficiency space.
The professional presentation of our brand and team presence helped strengthen trust and credibility amongst O’Brien members and suppliers. Many attendees commented on the quality and innovation of our product suite, particularly our heat pumps and induction cooktops.
Building Meaningful Relationships
The conference was a catalyst for valuable new connections. From contractors interested in integrating SPT’s heat pump technology to suppliers impressed by our sustainable positioning, the event created multiple relationship pathways across different states and sectors.
One highlight included direct engagement with an O’Brien Director exploring solar and heat pump opportunities, a strong indicator of the ripple effect that exposure at such events can create. These connections are now feeding into our pipeline for ongoing conversations and future projects.
Extending Engagement Beyond the Event
To maintain momentum, SPT followed up with a dedicated post-event communication to all O’Brien and Laser members across Australia and New Zealand. This included a recap of our participation, an introduction to our product range, and special Advantage Conference pricing via Rexel Australia. This proactive outreach not only extended our brand presence beyond the expo floor but also demonstrated our commitment to supporting members with practical, tailored solutions.
Strategic Value for the Future
The intangible benefits of SPT’s participation were substantial. The conference strengthened our visibility, credibility, and reputation as a long-term partner for sustainable energy solutions. It also provided a valuable opportunity for our team to collaborate on the ground, reinforcing our ability to engage effectively in new markets.
While the immediate outcomes are best measured in strengthened relationships and increased brand equity, the long-term opportunities generated through referrals, contractor engagement, and supplier partnerships are expected to deliver ongoing value.
Conclusion
SPT’s Presence at the O’Brien Advantage Conference was an important milestone in SPT’s brand journey. By positioning ourselves as an innovative and reliable solutions partner, we have created lasting impressions with members and suppliers alike. With consistent follow-up and alignment, the relationships built at this event will continue to support SPT’s growth and strengthen our place as a leader in energy-efficient technology.
